Smith & Wesson Brands reported $112.6 million in net sales for the fiscal 2027 first quarter ended July 31, 2026, up $27.5 million, or 32.3 percent, from the same quarter last year. The firearm maker also returned to profit: GAAP net income was $2.6 million, or $0.06 per diluted share, compared with a $3.4 million loss, or $0.08 per diluted share, a year earlier. The filing shows that both handgun and long-gun sales contributed to the increase.

Handguns, long guns and new products

Handgun sales reached $83.8 million, an increase of $18.8 million, or 29.0 percent. Smith & Wesson attributed the change to higher consumer demand, a shift toward higher-priced models, greater shipments of newly introduced products and a 2 to 3 percent price increase on selected products that took effect January 1, 2026. The company defines a newly introduced product as a new SKU that did not ship in the comparable prior-year period. Those products accounted for 43.1 percent of handgun sales during the quarter.

Handgun shipment volume rose, but not as fast as handgun revenue. Smith & Wesson shipped 191,000 handguns across its sporting-goods and professional channels, up from 161,000. Sporting-goods handgun shipments increased 16.7 percent to 175,000, while professional-channel handgun shipments increased 45.5 percent to 16,000. The company compared that performance with a 4.7 percent rise in adjusted handgun background checks reported through NICS. Revenue also benefited from the price change and a mix weighted toward more expensive models, so the sales gain should not be read as a unit-for-unit measure of retail demand.